Tues. July 25, 2017: Working In Multiple Directions

Tuesday, July 25, 2017
Waxing Moon
Saturn Retrograde
Neptune Retrograde
Drizzily and cool

First and foremost, happy release day to Alyssa Maxwell for her newest book, MURDER AT CHATEAU SUR MER. I love this series, and that particular house is my favorite of the Newport mansions.

Sorry to post so late. I got a late start and have been running behind ever since. Today is proof that if I don’t get up around 5:30 or 6 AM and get to it, I lose the most creative part of my day and I’m disoriented.

Yesterday, I managed to get a play out to an interested producer. There are quite a few of us in contention — it’s a big deal. But nothing ventured, nothing gained, and the play stood up to re-reading better than I remembered it, so off it went.

Another producer was interested in the work I’ve done for 365 Women; unfortunately, she’s looking for non-naturalistic work, and all the plays I’ve done for them are naturalistic, inspired by real historical figures and events. I was recommended to her on the strength of the writing, which is always good; but my structure isn’t what she’s looking for, unfortunately. Still, if I ever decide to write something non-naturalistic, I know where to pitch it first!

Did one editing pass on the short story written yesterday morning; now I have to let it sit for a bit before doing another round. One can’t edit well right after finishing a piece; there needs to be time, so one can go back with fresh eyes, and look at it as though someone else wrote it. Whenever someone boasts about finishing a book or a story or whatever and immediately starting edits, I roll my eyes and know it’s a book I won’t be reading (unless one of the publications that pays me to review sends it to me).

I’m also getting tired of the bullying posts aimed at authors, some of them posing as “articles”. They spend the bulk of the article diminishing authors’ self-esteem, telling the authors they suck, and then, at the end, pretending to “rescue” the author — should the author buy whatever product they’re selling.

First of all, the content of most of these pieces is crap. They’re not well-written, many of them are “listicles” — a format I loathe as both a reader and a writer. They’re advertorials posing as articles.

Every author’s path is different. That’s a good thing; the level of conformity that’s being demanded, both by corporate-owned mega-publishers and by society in general is geared to kill creativity. It IS important to build a strong foundation in craft and to know how to tell a cracking good story. Craft is something that should grow with every book or story or article. Authors need the flexibility to try new things — even if not all of them work.

When it comes to marketing, it’s time for unique and creative campaigns, not following what “everyone” does. You need to target your audience; at the same time, you want to reach as wide an audience as possible. You want to be assertive and inclusive, not aggressive. It’s hard to find that balance. Also, people will respond differently on different days. All you can do is the best you can do.

If a certain type of marketing makes you miserable, don’t do it. Do what you enjoy. When the author has fun in the process of sharing the work, the reader picks up on it.

Listening to someone who makes a living taking money off of aspiring authors by berating them doesn’t help me, that’s for sure. I like to see what other people are doing, and then either use that to jump start my own marketing ideas, see if I can adapt what they’re doing to suit my particular project, or if it’s something that I don’t respond to positively, and then I move on.

Just because it doesn’t work for ME doesn’t mean someone else shouldn’t do it. All I can do is make the best, most informed decisions I can for my own work.

But bullying posts turn me off. I’ve decided to stop sharing them. I’m not going to troll them. I just scroll by and go on with my life.

Did some work on the various media kits. I need to finish the Q &A for “The Ramsey Chase” media kit. I find the non-fiction section of the Devon Ellington media kit much harder than the fiction. I have to write the press release for the PLAYING THE ANGLES media kit. That needs to be ready to go out at the beginning of August, even though the book doesn’t drop until October.

Working on the article that’s almost ready to go out, and then two more are stacked up behind in.

We worked on a new cover for “Plot Bunnies”, to tie it in more with the upcoming “Labor Intensive”, but it wound up looking more like a children’s book than a light-hearted mystery, so we’ll stick to the current cover for now.

I’ve had to scrap parts of the plot for “Labor Intensive”, because it went too dark for the tone of the series. I will probably use those plot elements in one of my darker books.

I’m meeting a friend for coffee this morning, which should be enormous fun. She lives in Amsterdam now, and I only get to see her once a year, although we’re in regular contact.

Never a dull moment, which is a good thing!